Our Promise
Sports is unique in its ability to unite, enlist, engage and inspire.
Flint & Steel Sports represents a new approach to maximize sports’ relevance and revenue. We’ve teamed up experts ranging from marketers, to I.P. creators, gamers, educators, product designers and more. The result is a partner primed to create dynamic and durable growth engines.
From creating NFL play 60 and NASCAR’s national STEM program, to designing new products in sneakers and isotonics, to taking trading cards digital and launching award-winning DEI platforms, we’re at the forefront of finding new ways to drive fandom, participation, partnerships and sustainable revenue. All without breaking a sweat.
Our Equation
A FORENSIC UNDERSTANDING OF SPORTS
Unique insights into the motivating dimensions of sports
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THE DRIVERS OF HYPER-ENGAGEMENT
Our global study reverse engineers cultural phenoms and identifies the 6 key ingredients for enthusiast behavior
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THE DISCIPLINES FOR GROWTH & REVENUE
- Recruitment, mentorship, fandom platforms
- Cause-related initiatives
- Category defining new products
- I.P. creation/Content
- Partnership programs
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A DIFFERENT WAY TO COMPETE
Our Leaders
Chris McKee
CEO FLINT & STEEL
One of Chris’ passions is promoting and mining the relevance of sports. He was the original agency architect for NFL play 60 & NASCAR Acceleration Nation. He created Reebok’s best selling sneaker in a decade, helmed the rebranding of Kids Foot Locker & more.
David Cooper
OWNER MVP Sports PR
David’s been instrumental in positioning top sports organizations, including the NBA, PTPA, NFLPA, WNBPA, USGA, ESPN, Harlem Globetrotters, among others. He served in a senior marketing communications role at the NBA and is an adjunct professor at NYU, focusing on the global impact of basketball.
Our Disciplines
STRATEGY/BRANDING
ADVERTISING
SOCIAL
DIGITAL
CONTENT
NEW PRODUCT DEV.
LOYALTY PROGRAMS
PARTNERSHIPS
PROMOTIONS
PR
ENGAGEMENT PLATFORMS
I.P. CREATION
GAMING
CURRICULUM
Our Fans
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“Flint and Steel’s strategic and creative efforts helped create NFL Play 60. The platform asserted the relevance of the NFL and has become a perennial program empowering young fans.”
SVP Business Development. - NFL
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“Flint and Steel was an invaluable partner in helping us create and activate our first ever national youth marketing platform- NASCAR acceleration Nation. Their expertise, insights and contacts allowed our vision to become a reality.”
SVP Marketing - NASCAR
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“Flint and Steel not only created the shoe, but they activated the national launch campaign as well. It was our most successful shoe innovation in a decade.”
Sr. Director of Product Marketing - Reebok
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“When these guys do something, you know it’s going to work.”
CMO - Foot Locker
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“Flint & Steel’s creative Expertise and their insights into the Trading Card enthusiast, helped transform our business from analog to digital.”
CMO - TOPPS
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“With years of expertise, MVP PR Sports has skillfully crafted and shared impactful stories of athletes, elevating brands and businesses. Their unmatched ability to weave storytelling into powerful communication strategies sets them apart.”
President, NFL Players Inc.
Our Experience
Our Latest Project
GAME FACE
Arenas, stadiums, courts and gridirons have long been petri dishes for social change in America. Olympic podiums transformed into soap boxes and dugouts dug in against small-mindedness, as conviction took the field.
Game Face is the multi-channel initiative fueled by award-winning content. It captures the voices, images and stories of some of the most inspiring, influential and diverse people in professional sports - celebrating how sports have long challenged and championed our national conscience
Click to visit our parent site for more info and case studies
Let’s Talk
Chris McKee
917-679-9802
David Cooper
381 Fifth Avenue, 5th Floor New York, New York, 10016